Friday, 15 April 2016 00:00

Dortmund Borussia partners with MIAT Mongolian Airlines

Rate this item
(2 votes)

Dortmund_Borussia_partners_MIAT_Mongolian_AirlinesBundesliga side Borussia Dortmund has signed a sponsorship deal with Mongolian Airlines . The state-owned airline is the club's first regional partner in Mongolia. Dortmund signed a three-year deal with Mongolian Airlines until the end of the '18-19 season.

Borussia Dortmund, UEFA Champions League winners in 1997 and eight-time German champions have secured a further regional partner on the international market to compliment existing co-operation with Japanese company HiS and Lawson. In doing so, Dortmund have achieved a real first. From 1 July 2016 onwards, BVB will work together MIAT Mongolian Airlines on the Mongolian market. This marks the first time a company from Mongolia has agreed a partnership with a European football club.

Representatives from the airlines spent time in Dortmund several weeks ago to savour the unique atmosphere in the SIGNAL IDUNA PARK, which has boasted the highest average attendance in Europe for several years and was crowned "best stadium in the world" by The Times and The Sunday Times newspaper of London.

As a regional partner, MIAT Mongolian Airlines has, amongst other benefits, acquired the right to use the BVB logo for commercial purposes in its home market. The partnership will span an initial three-year period.

"The fact we are always able to attract new international partners fills all of us with pride. Furthermore, we are currently involved in promising talks with further big-name companies. The intense exchange between our office in Singapore and our headquarters in Dortmund is bearing more and more fruit," said Carsten Cramer, director of sales, marketing and business development at Borussia Dortmund.